Creative Director
Global Brand Storytelling
& Experiences
I see what
others don’t. And I build
what’s next.
The work
I build the creative vision and the systems that bring it to life.
Brand strategy · Digital campaigns · Partnerships · Productions · Concept through delivery
Creative excavation
I have an appetite for uncovering what’s beneath the surface. The ambition someone can barely explain. The identity a brand hasn’t fully discovered. The idea that keeps returning because it needs somewhere to go.
I want to find it. Then I want to help bring it into the world.
Five rooms in my head. Usually all open at once.
How my mind works
The investor’s ambition. The founder’s nerve. The product. The person on the other side who doesn’t know they care yet.
Most people work on one of those. I see where they meet, then I turn the connection into something people can see, feel and walk into.
I think like a weaver. I see the threads between people, culture, money, media and appetite, I know which ones hold weight, and I can usually see the whole cloth before anyone has picked up a needle.
The magic is in the connections. The work is making them real.
I have held the microphone in front of thousands while coordinating the people, sponsors, scripts and live decisions that make the show work. I have shaped talent campaigns across competing identities, budgets and deadlines. I have taken brand identity all the way into the objects people touch. I connect the vision to every decision that makes it real.
Sometimes I was the person delivering the story. Sometimes I was building the world around it. And sometimes, I was doing both.
I love being in the picture. I also love building what makes the picture matter.
Both sides of each card come from the same project.
Both sides of the camera
I know how to hold the room. I know how to build it, too.
Leadership, across disciplines.
I see every brand as a world waiting to be built.
My background is in entertainment and media, so I see every brand as a potential media company. What is its original series? Its story? Its world? What makes people want another episode?
I’m interested in the kind of connection that turns an audience into a community, and a community into people who genuinely care. The best brands give people something worth returning for.
Scope and outcomes are in the case studies.
In the rooms
Hollywood, global sports, entertainment, brands, founders and people building extraordinary things.
When a project needs the right person, I usually know them. Or I know who does.
Golden Globes
Eating Our Way to Extinction premiere
Hollywood for Science
The ESPYs
LA Greek Film Festival
BeautyCon LA
FIBA EuroBasket
FIBA EuroBasket
PR Lab × Drip Hydration
Cheat Day LandThree ways in. Book one, or combine them. Each is scoped, priced and contracted on its own. Partnerships and live experiences run through all three.
01
Brand strategy, digital campaigns, multidisciplinary creative leadership, commercial partnerships and cross-channel execution. Senior, fractional or project-based.
Proof: FIBA EuroBasket · Unbreakable · M88
Hire me for creative02
Hosting, live events, interviews, TV and digital series, brand ambassador and campaign face.
Proof: On camera · Red carpets · BeautyCon
Book me as talent03
Formats, series and experiences that start as an idea and end up on a screen or in a room.
Proof: Serving Skin · Palmaïa
Let’s create somethingI don’t do every job on every project. I understand every job, so I can lead the people who do.
A private invitation
The idea you keep returning to. The world you can almost see. The thing you know needs to exist.
I’m listening.V.
Selected work
Entertainment. Consumer brands. Founders. International arenas. Intimate experiences.
Different audiences. Different stakes. The same obsession: finding what makes people care.
Featured case studies
More work
Nothing in this category yet.
Some of my best-known work is under NDA. Happy to walk you through it in person.
Also worked withMarriott · Spanx · True Religion · Cariloha · Leonisa · Chef Rush · founders and personal brands
On camera · Behind the concept · Across the production
For 15 years, I’ve worked on both sides of the camera. Developing concepts. Writing scripts. Producing segments. Researching guests. Building the story. Then stepping in front of the lens to bring it to life.
From Hollywood red carpets to international arenas, I know the whole journey from an idea on paper to the moment it reaches an audience. And the best moment is almost never in the script. My job is to recognize it while it’s happening.
Selected credits
Golden Globes · Oscars · ESPYs · MTV Awards · FIBA EuroBasket · BeautyCon LA · Greek Reporter at the LA Greek Film Festival · META / Instagram official talent partner
Hosting is where I learned to write. Live television teaches voice, pacing and what actually lands with an audience, and that is the same ear I bring to brand voice, campaign copy and ghostwriting for founders and talent. The exact scope varies by project; the case studies say who did what.
Talent is booked and priced separately from creative direction, with its own usage and rights. Want both? We scope them together.
On the carpet, on the floor, on air
On camera, in the work
About
I grew up in Salt Lake City asking why. Why a system worked the way it did, why people trusted who they trusted, and why nobody had connected the two obvious things sitting in the same room.
Salt Lake City · the beginning
As a girl I watched how people related to each other: who held the room, who everyone quietly deferred to, what made a person belong. I questioned the conventional way of doing almost everything, which was not always popular at the dinner table.
What I could do, early, was see the fabric of an idea. The relationships, the resources, the opportunity nobody had named yet, and where to pull the threads together into something bigger.
I’ve joked that I was a spider in another life. I see the web first. Then the threads. Then exactly where to pull.
Los Angeles · Hollywood
I finished university at 19 with a degree in broadcast journalism and a seat on the debate team. Both taught me the same thing: find the thread. Then came 15 years of television, red carpets, live arenas and talent, in rooms where nobody waits for you to get it right.
Standing in front of the camera, I kept seeing the gaps nobody owned: between what the brand wanted, what the audience felt, what the crew could make and what it would earn. Closing those gaps became the job.
I built my own audience along the way, and worked with consumer brands, founders and personal brands on how they show up.
Cyprus · Greece · the live room
FIBA EuroBasket in Cyprus: an 8,000-seat arena, three games a day for a week, and a global broadcast. A 50-person production environment, sponsors with requirements in several languages, and a run of show that had to work for the crowd in the room and the audience on every screen. I was hosting live in the middle of it.
Then new audiences in Greece. Different languages, rituals and reasons to care.
Every room taught me something the last one couldn’t. The range isn’t the passport stamps. It’s how much more of a person I can read.
The part you didn’t see
The concept, the writing, the direction, the production, the people. The work that happens before anyone says “rolling,” and long after the lights go off.
Field notes
I’ve spent much of my life studying people the way an anthropologist would, by living among them. My own travels have taken me through Eswatini, formerly Swaziland, Peru, the Amazon, Greek villages and the mountains of Greece.
My Greek heritage runs underneath all of it. Ancient philosophy, architecture and storytelling still shape how I think about identity, beauty and human nature.
It’s the most useful research I’ve ever done. It taught me to recognize the emotional and cultural connections that make a brand meaningful, a campaign worth caring about and a live experience impossible to forget.
Off the record
Résumé
A selection, chosen on purpose. Creative director, brand strategist, producer and on-camera talent, with business responsibility to match. The full story is considerably longer.
Researched each nation, fan culture and roster, then adapted scripts, audience moments and sponsor integrations live, across a 50-person production environment: up to 8,000 fans a game, three games a day, 15 games and a global broadcast.
Case studyLogo, identity, voice, physical brand and client experience; a three-tier membership model; the $200K Muscle Milk sponsorship and 1st Phorm partnership. Company-wide turnaround from about $500K in the red to about $1M reported profit within a year.
Case studyBuilt the campaign start to finish around influencer Carolin Estephany: concept, product story, packaging, a two-day shoot and digital rollout. Sold out on day one.
Case studyDirected campaigns for selected talent within a roster of about 100, leading a designer and an editor and coordinating around 20 agents and talent stakeholders. Directed the edit of the Sinners title reveal reel.
Case studyPlanned, scripted, shot and edited a year-long IGTV takeover, and created three pop-up dinners in Los Angeles and New York, with messaging aligned to Dr. Josh Axe and influencer guests from my own network.
Case studyBrand voice, editorial strategy, campaign copy, scripts, treatments and ghostwriting, written to sound unmistakably like the client. Much of it under NDA.
Led the creative side of the LA world premiere, coordinating 20+ collaborators and vendors with sponsors and partners. Hosted the talent interviews for the campaigns.
Case studyDeveloped and delivered original entertainment, interview and live-event content across major red carpets, brand productions and international sporting events. Responsibilities have included concept development, research, scriptwriting, editorial direction, production coordination and on-camera presentation.
Case studyLive stage programming and pop-ups for a festival audience.
Case studyA branded retreat in the Mexican jungle, in partnership with the hotel.
Case studyMarriott · Spanx · True Religion · Cariloha · Leonisa · Ancient Nutrition · Unbreakable Performance · Lion & Loki · Chef Rush · M88 · FIBA EuroBasket · BeautyCon
Some of my best-known work is under NDA, including ghostwriting for founders and talent. Ask me about it in person.
Contact
The idea you keep returning to. The world you can almost see. The thing you know needs to exist. I’m listening.
Or bring me something that already exists. A brand, a show, a person, a business. We’ll find what could be bigger, or truer, and make it that.
v@vasileia.comThe Thread · Private 1:1 with Vasileia
Let’s find out what it can become.
Book your session ↓Most people can feel it. Very few can say it out loud, price it, or build from it.
In 90 minutes we look at your identity, your creative strengths, your positioning and the opportunities hiding between them. You leave with a clearer picture of what you’re building, how to communicate its value and where to focus next.
Who it’s for
What we can work on
Not a program. A private creative and strategic conversation, shaped around you.
90 minutes. $333. One conversation that could change how you see your potential.
You’ll see my availability in your own time zone. Payment confirms the session. If none of the times work, email v@vasileia.com.
Policy to confirm: reschedule free up to 24 hours before. Cancellations within 24 hours are non-refundable.
